For Zydus Vaxiflu, TSBI built a dedicated flu vaccination microsite designed to simplify awareness, education, and access. The platform acted as a one-stop destination where users could learn about flu vaccination, understand its relevance for different audience groups, find nearby clinics, and connect with registered doctors.
The Challenge
Flu vaccination awareness can feel fragmented, with users searching across multiple sources for reliable information. Zydus needed a clear, credible, easy-to-use platform that could educate users, support clinic discovery, and encourage people to speak to healthcare professionals.
The Idea
We built the microsite around the message “Flu Season? Be Ready With Vaxiflu.” and three simple pillars — Protect. Prepare. Prevent. The objective was to convert awareness into action through a useful healthcare platform where users could learn, search, and take the next step.
The Experience
Informative, clean, and accessible for patients, caregivers, and doctors.
- Flu vaccination awareness content
- Information for high-risk groups
- Why Vaccinate section
- Clinic finder experience
- Doctor registration flow
- Campaign communication support
- Responsive microsite design
Impact
Why It Worked
The microsite combined healthcare education with practical utility. Rather than only telling users about flu prevention, it helped them act — finding clinics, understanding vaccination, and connecting with professionals — creating a scalable platform supporting both awareness and access.
