For Zydus, TSBI created a digital flu awareness and vaccination portal designed to make flu prevention more accessible. The platform helped users understand the importance of flu vaccination, locate nearby clinics, and connect with registered healthcare professionals — while also letting doctors and clinics register themselves, bridging awareness, discovery, and healthcare action.
The Challenge
Flu vaccination awareness is often limited, especially among high-risk groups such as children, pregnant women, the elderly, and frequent travellers. Zydus needed a platform that could educate people, simplify clinic discovery, and encourage users to speak to a doctor about flu vaccination.
The Idea
We created India’s Flu Protection as a simple, accessible portal connecting awareness with action. The message “Flu Vaccine Liya Kya?” made the communication direct, memorable, and easy to respond to — helping users immediately act by finding nearby clinics and accessing relevant information.
The Experience
A healthcare utility with clear information and simple user journeys.
- Flu awareness content
- High-risk group education
- Clinic finder experience
- Doctor and clinic registration flow
- Location-based clinic discovery
- Campaign communication support
- Responsive website experience
Impact
Why It Worked
The platform solved a real user problem. Instead of only telling people about flu vaccination, it gave them a practical next step. Education, clinic discovery, and doctor registration made the campaign useful, credible, and scalable for a healthcare audience.
